I'm sitting here listening to Steve cast his usual "reality distortion field" in San Francisco, and I figured what the hey – let's do some running commentary. So far the only interesting thing he's announced is a Burton skiing/snowboarding jacket with an iPod pouch and a built-in controller in the sleeve. Kind of cool, but at $499 it's a bit steep for we average joes. Good idea, though – would someone create a sleeve control for other coats? Maybe built into my watch?