How wonderful would it be if we had weblogs for Salman Rushdie, Jamie Oliver, Zadie Smith, Jonathan Safran Foer, "Sourpuss" Franzen, and all these other young turks? Is there a connection between what these people produce and the time it takes to maintain a weblog? Is it possible to do both? In the case of the illustrious Mr. Gaiman, the answer is a resounding yes. So where are the others?