There’s been so much hullaballoo over videoblogging lately that I find myself wondering exactly what it’ll take for me to really get into it and this morning I figured it out.
A video iPod, or easy podcast subscriptions for my Treo.
Weblogs are awesome. Weblogs present personal data and opinions and reports in a format that’s easily skimmed while you’re waiting on something else. It’s a single-focus partial attention medium; you can be listening to music and reading weblogs at the same time. Podcasts take weblogs and shift them to a different medium, which is awesome because now I can listen to podcasts during long drives. Videoblogging, however, requires both audio and video attention, which makes it a dual-focus medium rendering it only suitable for partial attention when you’re in a passive environment. Single attention stuff can be experienced while your active attention is placed elsewhere you can’t read weblogs while driving, but you can listen to podcasts. You can’t watch videoblogs while watching television or listening to music, but you can watch them while waiting in line for something or riding on the subway.
That’s where I think videoblogs are going to finally nail the “portable video” concept for phones, PDAs and any eventual video iPod. Hook up a podcast subscription model to video weblogs and autosync the latest content with my phone (and warm fuzzies sweep over me in a cascade when I imagine an automatically-updating movie trailer videoblog/podcast (videocast? vidcast?) that means that whenever I’m bored in line I can whip out my Treo and watch the latest movie trailers that I didn’t even have to go looking for. How cool would that be? Same with video game trailers, free music tracks, radio stations, and friends’ videoblogs. I don’t have to keep up with them everyday, but they’re instead designed to be there on-demand when I have a free moment that I don’t want to spend studying the ads on the walls at AutoZone.
Thoughts?
After researching transmedia storyworlds at MIT, guiding Microsoft in its CTO/CXO's think tank, co-founding Microsoft Studios' Narrative Design team, and exploring the future of entertainment and media as the Creative Director and a Research Fellow for USC's Annenberg Innovation Lab, I'm now the Creative Director for USC's World Building Media Lab, a storyteller, a designer, a consultant, and a doctoral student in Media Arts and Practice at USC's School of Cinematic Arts. more »
The opinions put forward in this blog are mine alone, and do not reflect the opinions of my employers.
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