Putting a price on transmedia.

After researching transmedia storyworlds at MIT, guiding Microsoft in its CTO/CXO's think tank, co-founding Microsoft Studios' Narrative Design team, and exploring the future of entertainment and media as the Creative Director and a Research Fellow for USC's Annenberg Innovation Lab, I'm now the Creative Director for USC's World Building Media Lab, a storyteller, a designer, a consultant, and a doctoral student in Media Arts and Practice at USC's School of Cinematic Arts. more »

The opinions put forward in this blog are mine alone, and do not reflect the opinions of my employers.

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April 23, 2007
12:44 pm

Putting a price on transmedia.

Ever wonder what a good transmedia, or at least cross-media, brand is worth? According to the 2005 Forbes.com piece Star Wars’ Galactic Dollars, the pricetag on that little story by George Lucas breaks down as follows:

$700M in books and other publishing
$1.5B in games
$2.8B in home video sales
$9B toys (holy crap, no wonder he’s worth $3.5B)
$6.52B in box office ticket sales

Finish punching all that into your calculator yet? Here, I’ll save you the trouble: if these numbers are correct, Star Wars was, in 2005, worth $20.52B, or $20,520,000,000 for those of us who like to see all the zeroes.
Yowza.

This entry was written by geoffreylong, posted on at 12:44 pm, filed under Thesis. Bookmark the permalink. Follow any comments here with the RSS feed for this post. Both comments and trackbacks are currently closed.

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