Anybody else remember that Wired cover story a few years ago with an Apple logo sporting a crown of thorns and the caption, “Pray”? Well, Salon.com suggests that maybe The Big Guy was listening after all: Hallelujah, the Mac is back.
![Geoffrey Long](http://www.geoffreylong.com/images/about/glong_2014a_120x150.jpg)
After researching transmedia storyworlds at MIT, guiding Microsoft in its CTO/CXO's think tank, co-founding Microsoft Studios' Narrative Design team, and exploring the future of entertainment and media as the Creative Director and a Research Fellow for USC's Annenberg Innovation Lab, I'm now the Creative Director for USC's World Building Media Lab, a storyteller, a designer, a consultant, and a doctoral student in Media Arts and Practice at USC's School of Cinematic Arts. more »
The opinions put forward in this blog are mine alone, and do not reflect the opinions of my employers.
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![leaf](http://www.geoffreylong.com/images/journal/leaf_122.jpg)