Audiences are eroding. ‘Must-see TV’ doesn’t exist anymore. The future of entertainment is narrowcasting and providing portable access-anytime, access-anywhere experiences – but how do you produce those properties on a low enough budget to register success further down the long tail?
I’ve been blowing my mind on average once a day for the last week-and-some-change, when I’ve been hitting my thesis area hard. It’s amazing stuff, but there are huge holes in it that I’m not entirely sure how to fill. I’ve got to finish up this one last uberproject and then Christmas vacation can begin, which I need to clear out my brain a little bit and get back on top of this stuff.
After researching transmedia storyworlds at MIT, guiding Microsoft in its CTO/CXO's think tank, co-founding Microsoft Studios' Narrative Design team, and exploring the future of entertainment and media as the Creative Director and a Research Fellow for USC's Annenberg Innovation Lab, I'm now the Creative Director for USC's World Building Media Lab, a storyteller, a designer, a consultant, and a doctoral student in Media Arts and Practice at USC's School of Cinematic Arts. more »
The opinions put forward in this blog are mine alone, and do not reflect the opinions of my employers.
