Last week Wharton at the University of Pennsylvania posted an excellent in-depth interview with Joss Whedon that is one of the best pieces of from-the-trenches insight that I’ve read in ages – especially in how Whedon digs into the emerging business model of independently-produced Internet content. Whedon is best known as the creator of the transmedia franchises Buffy the Vampire Slayer and Firefly, as well as the upcoming sci-fi/drama Dollhouse, but it’s his recent experiment with independently producing (and monetizing) the superhero-romantic-comedy-musical Dr. Horrible’s Sing-Along Blog that has us currently sitting up and taking notes.
Created during the writer’s strike and produced on a shoestring budget (approximately $200,000 and a lot of favors), Dr. Horrible was initially released for free online, then strategically taken down and put up for purchase on iTunes and finally released on DVD (complete with extras including fan-generated videos and Commentary: The Musical!) through Amazon’s on-demand DVD authoring system. Although Whedon doesn’t divulge actual numbers, he does admit that the project has now earned back over twice its original cost – and he’s working on how to make it scale.
Storyteller, scholar, consultant. Loving son, husband and father. Kindhearted mischief-maker.
I'm the Director of the Games and Simulation program at Miami University in Ohio, where I am also an Assistant Professor in the College of Creative Arts' Emerging Technology in Business and Design department. I'm also the director of Miami's Worldbuilding and Narrative Design Research Laboratory (WNDRLab). I have a Master's in Comparative Media Studies from MIT and a PhD in Media Arts and Practices from the University of Southern California.
In past lives I've been the lead Narrative Producer for Microsoft Studios and cofounder of its Narrative Design team, working on projects like Hololens, Quantum Break and new IP incubation; in a "future of media" think tank for Microsoft's CXO/CTO and its Chief Software Architect; the Creative Director for the University of Southern California's World Building Media Lab and the Technical Director, Creative Director and a Research Fellow for USC's Annenberg Innovation Lab; a Visiting Assistant Professor at Whittier College and director of its Whittier Other Worlds Laboratory (WOWLab); the Communications Director and a researcher for the Singapore-MIT GAMBIT Game Lab; a founding member of the Convergence Culture Consortium at MIT (now The Futures of Entertainment); a magazine editor; and a award-winning short film producer. more »
The opinions put forward in this blog are mine alone, and do not reflect the opinions of my employers.
