Cinematical reports that the Weinstein brothers just struck a deal to handle their own DVD distribution. The brothers’ new post-Miramax venture, The Weinstein Company, is emerging as a case study in 21st-century convergence filmmaking. First they unveiled a US$490M round of private equity from investors (including a hefty chunk of change from Mark Cuban), then they announced a US$25M partnership with the advertising giant WPP Group not just for product placement but “as an integral part of the actual film”, then they announced the first-ever major partnership between a studio and a major cosmetics company in the form of a two-year marketing and placement deal with L’Oreal Paris. I can’t wait to see what they’ll do with online video.
After researching transmedia storyworlds at MIT, guiding Microsoft in its CTO/CXO's think tank, co-founding Microsoft Studios' Narrative Design team, and exploring the future of entertainment and media as the Creative Director and a Research Fellow for USC's Annenberg Innovation Lab, I'm now the Creative Director for USC's World Building Media Lab, a storyteller, a designer, a consultant, and a doctoral student in Media Arts and Practice at USC's School of Cinematic Arts. more »
The opinions put forward in this blog are mine alone, and do not reflect the opinions of my employers.
