I would actually really like the phrase “Microsoft Design” to not be an oxymoron. For the purposes of the democratization of great design and the global imporvement of the quality of life that should result, the notion that the world’s biggest software company (and most pervasive) could also become a leader in that particular mission is inspiring, but that doesn’t seem bloody likely. Still, they’re trending upwards lately – the SPOT watch, for example, is something that, if done right, could be insanely cool. It’s the “getting it right” part that’s nigh impossible.
After researching transmedia storyworlds at MIT, guiding Microsoft in its CTO/CXO's think tank, co-founding Microsoft Studios' Narrative Design team, and exploring the future of entertainment and media as the Creative Director and a Research Fellow for USC's Annenberg Innovation Lab, I'm now the Creative Director for USC's World Building Media Lab, a storyteller, a designer, a consultant, and a doctoral student in Media Arts and Practice at USC's School of Cinematic Arts. more »
The opinions put forward in this blog are mine alone, and do not reflect the opinions of my employers.
