Author Archives: geoffreylong

Geoffrey Long is a media analyst, scholar, and storyteller exploring transmedia experiences, emerging entertainment platforms and the future of entertainment as the Lead Narrative Producer for the Narrative Design Team at Microsoft Studios. He is an alum of the MIT Comparative Media Studies program, a FoE Fellow with the Futures of Entertainment community, and a co-editor of the Playful Thinking book series from the MIT Press. His personal site can be found at geoffreylong.com.

A liberal Democrat mandate to get rich?

A thought experiment. While I was talking with my Dad this morning, we were discussing the current oligarchical state of the United States compared to the Gilded Age of Rockefeller and Carnegie. Trickle-down Reaganomics has never worked because it goes contrary to human nature (greed); FDR’s Revenue Act of 1935 and its Wealth Tax taxed […]

Self-publishing = graffiti?

“Graffiti grows out of a desire to communicate and connect with the broadest possible audience in a direct and unmediated way; it is comparable to self-publishing, bypassing commercial networks and going directly to the audience.” Tsai, Eugenie. Kaws: What Party, p. 73. The author continues: “By putting his tag out on the streets, [Donnelly] was […]

And we’re back.

It’s been almost a decade since I did much blogging on this site. During that time the Internet changed significantly, with individual blogging the victim of an extensive coordinated assassination attempt by big social media companies like Facebook and Twitter. Yes, I still refuse to call Twitter X, because that’s just a ridiculously stupid non-brand, […]

Opening the Mystery Barn.

Yesterday I took a breather from the nonstop rollercoaster I’ve been on since the semester began. I’ve been planning the Annenberg Innovation Lab’s Think & Do event on The New Creators + Makers, which is going up in Chattanooga, Tennessee on Wednesday and Thursday next week; planning my trip to New York City immediately afterward […]

Resources for New Creators + Makers working in comics.

One of the projects I’ve been working on at the Annenberg Innovation Lab is a study of The New Creators + Makers, where my team of students and I have been looking historically at the career trajectories of creative types, what commonalities exist across multiple creative industries (career stages, challenges, opportunities, etc.), and how new […]

The last six months.

…And just like that, six months have gone by. Let me ‘splain. No, there is too much. Let me sum up. In the past six months, I’ve: Co-taught the Annenberg Innovation Lab’s 2015 CRUNCH Student Design Challenge (an intense crash course in entrepreneurialism) with Erin Reilly, Francesca Marie Smith and Ian Donahue Guest-lectured on transmedia […]

On 360º Storytelling and THE LIGHTHOUSE IN THE WOODS.

How do you tell 360-degree stories? How do you tell stories with the Connected Home? What might it mean to be a virtual reality novelist? Those were the primary research questions I set out to explore with The Lighthouse in the Woods, one of my main projects this past semester at USC’s Annenberg Innovation Lab. […]

On New Years, CES, 365 Good Days and a (Re)statement of Purpose

I’m writing this first blog post of 2015 from a hotel room high in the Riviera hotel, overlooking the delightfully bizarre wonderland that is Las Vegas. I’m in town to participate in the equally delightfully bizarre wonderland that is the Consumer Electronics Show, checking another item off my personal bucket list. Yesterday afternoon my labmates […]

On storytelling with smart homes and the Internet of Things.

I’ve been thinking a bit lately about storytelling with smart homes and the Internet of Things – what the MIT Media Lab‘s David Rose calls enchanted objects. My Lighthouse in the Woods experiment at the Annenberg Innovation Lab was a first step in this direction, using the Oculus Rift to experiment in storytelling using smart […]

On the Future of Comics.

On October 23rd, I had the great pleasure of co-hosting Geek Speaks: The Future of Comics with Henry Jenkins. I was thrilled to not only reunite Henry with the one and only Scott McCloud for a one-on-one discussion on McCloud’s Reinventing Comics almost 15 years later, but to then get to chair a panel of […]